For accounting firms

One book of clients. One place to see all of them.

Stop pulling the same line item across ten different QuickBooks logins. Stop rebuilding the same dashboard for every new client. Pineapple Analyst gives you a consolidated view of your entire book, a dashboard you build once and roll out everywhere, and a client-facing deliverable that opens the door to advisory - without the manual work you're doing today.

1
Multi-client reporting, one screen
2
Build once, roll out to every client
3
A dashboard your clients actually open

Most firms start with a scoping call · 14-day free trial also available, no credit card

<10 min
to load a client
1 click
to roll a dashboard out to your book
100%
your brand, not ours
2x
your CAS revenue
Consolidated Performance
Client Book Overview
Showing Jan 1 – Sep 2, 2026
This Quarter
Year to Date
Last Quarter
Last Year
Client Performance Comparison
Every connected client, one screen - no exports, no repeat logins.
Clients 10
Client Revenue Net Margin Runway
Riverside Bakery $84,320 23.4% 4.8 mo
Greenfield Plumbing $142,000 31.2% 6.1 mo
Harbor Point Dental $67,940 19.8% 5.3 mo
Maple & Co. Landscaping $51,610 8.6% 2.2 mo
Union Street Auto $93,275 27.1% 7.4 mo

Multi-client reporting shouldn't take all day.

Here's what pulling one number across a book of clients actually looks like in QuickBooks today - and why it doesn't have to.

Say you need one line item - Total Bank Accounts - across 10 different clients. In QuickBooks, here's the routine:

  • Load the Balance Sheet report for the first client
  • Change the date range
  • Set columns to display by month
  • Find and record the number
  • Log into the next client and repeat - ten times
30 min
to pull just 10 data points, one client at a time
All day
to do the same thing across a 96-client book
To be fair to QuickBooks - their AI is genuinely good. It answers questions well and saves real time. It's just built to work inside one client file at a time, because that's how QuickBooks itself is structured. The moment you're managing a book instead of a single business, that becomes the bottleneck - no matter how good the single-client tool is.

Your clients already want this from you.

A 2026 nationwide survey of 180 accounting firm clients found a gap between what buyers want and what firms actually deliver - and it's larger than most firms think.

91%
of clients want their accounting firm to act as a proactive business advisor - not just handle compliance
vs.
4%
of firms are actually seen that way by their own clients

Source: ClearlyRated 2026 Accounting Buyer Insights Report

Your whole book, in one screen

No more logging into each client one at a time to find the same number. Pineapple Analyst pulls every connected client into a single consolidated view - sortable, filterable, and always current.

Every client, side by side
Revenue, margin, cash position, AR - the metrics you check across your book, without opening ten separate tabs.
Sort to find who needs you first
Sort by cash runway or AR aging and immediately see which clients in your book need a call this week - not a guess, a ranked list.
The AI does the pulling for you
Ask "which clients are under 3 months of runway" and get an answer across your whole book - the same AI Analyst your clients use, working for you across every connection at once.
Client Book Overview
10 clients
ClientRevenueCashRunway
Riverside Bakery
$84,320
$61,200
4.8 mo
Greenfield Plumbing
$142,000
$98,450
6.1 mo
Maple & Co. Landscaping
$51,610
$19,870
2.2 mo
Union Street Auto
$93,275
$71,540
7.4 mo
Fairview Family Clinic
$118,050
$85,910
5.9 mo

Build a dashboard once. Roll it out to everyone.

Describe the view you want in plain English. Once it's built, push it to every client it fits with a single click - instead of rebuilding the same thing ten, fifty, or a hundred times.

01
Describe it once

Tell it what you want in plain English - a sentence, not a spec document. The AI builds the view against your first client's real data, so you see exactly what it looks like before it goes anywhere else.

"Show payroll and marketing as a % of revenue over time"
02
Review it once

You approve what goes out before any client sees it - the same control you have today, minus the part where you rebuild the work for every single client on your book.

Same view, checked against your first client's numbers
03
Push it to every client it fits

One click applies the view across your book. Each client sees it built against their own numbers automatically, live in their own branded portal - ten clients or a hundred, same click.

Built once, live for every client it fits
One prompt, built against one client - live for every client on your book with a single click.

Every other option was built for one company. You have a book.

QuickBooks' AI is scoped to the client file you're logged into. BI tools make you build every dashboard by hand. FP&A platforms are priced and architected around a single company's planning cycle. AI chat with a QuickBooks connector lives inside your own session. Here's how each one handles the work a firm actually does.

What a firm needs
QuickBooks AI
Built into the client file
Tableau / Power BI / Looker Studio
General-purpose BI tools
FP&A platforms
Planning and forecasting suites
AI chat + QuickBooks
A connector inside your own session
Built for a book
Pineapple Analyst
Built for accounting firms
See your whole book on one screen One client file at a time - scoped to whoever you're logged in as Possible, but you build and maintain the model for every client yourself Priced and architected around one company, not a portfolio One connected file per session, nothing that rolls up Every connected client in one consolidated view - sort, filter, and rank in seconds
Get a new client live Already there, but there's nothing to hand the client Days to weeks - account mapping, template config, training Weeks - model build, mapping, usually a paid implementation consultant Fast for a single chat, but nothing that can be handed to a client Under 10 minutes - or we roll your whole book out for you
Build a view once and reuse it across the book Nothing to roll out - answers live inside a single file Every chart built by hand, then rebuilt again for the next client Template changes route through their team or a change request Output is a chat reply, not a view you can publish or reuse Describe it in plain English, then push it to every client it fits with one click
Give each client their own portal Not possible - built for you, not for your client No native way to spin up a client view - each one is a manual rebuild Built for one company's finance team, not a portfolio of clients Not possible - output only lives inside your session A live portal per client, with Admin and Viewer roles you control
Let your client ask their own questions No - the client never sees it No conversational layer - clients only see the report they're sent Clients receive output, they don't explore it You can ask. Your client can't Your client gets their own AI analyst - and so do you, before every call
Go beyond what's in the books QuickBooks data only - no pipeline, no operational context Yes, if you build every join and relationship by hand Finance-first - other sources are out of scope or a custom project One connected source at a time HubSpot pipeline and other connected sources sit alongside the books
Keep your firm's brand in front of the client Intuit's brand, not your firm's Limited - clients see the tool's own login and chrome Rarely white-labeled, and an enterprise add-on when it is Clients would see the AI vendor's brand, not yours Fully white-labeled, included at every tier
Do it without hiring a data person Yes - it's just limited to one client file Not really - real modeling and query skills are required Requires modeling skill and ongoing upkeep of the plan structure Easy to chat with, but making it client-facing takes real engineering Connect the data, or hand us the list and we set it up for you
Scroll the table sideways to compare →
None of these are bad tools. QuickBooks' AI is strong for a single business owner looking at their own books. BI platforms are excellent for deep, custom analysis in expert hands. FP&A platforms are serious planning tools for one finance team. AI chat with a live connector is a genuinely useful personal workflow. They were all built for someone running one company - and you're running a book of them.
What firms are saying

Firms that stopped building reports by hand

Bookkeeping firms, fractional CFOs, and service businesses already running client reporting on Pineapple.

We've been partnering with Pineapple for a couple of years now and it's been a game-changer for our business and our clients. Highly recommend!

B
Brad
Sourced Bookkeeping & Consulting

Working with Pineapple has been an outstanding experience. The dashboards they've created for us have significantly enhanced our reporting capabilities and delivered tremendous value to our clients. Their team feels like a true partner!

E
Elizabeth
Nexagy CFO

If you have any reporting needs that you're struggling to create internally, don't walk, run to have a conversation with Pineapple. We couldn't be happier. The project was on time and on budget with clear communication through the process.

B
Broc
Pair PEO

Want to talk to a firm already running this across their book? Ask us for a reference on your call.

From data delivery to business advisory

Pineapple Analyst handles the reporting layer - so you show up to every client conversation already ahead of the numbers, and your clients stop waiting on you for the routine questions.

Before Pineapple Analyst
×
Hours each month assembling reports per client before calls
×
Clients see financial data only - no operational or CRM context
×
Every routine question waits on you - only 27% of firms bring advisory topics up first
×
Advisory feels like an add-on - hard to charge for when reporting is the deliverable
×
Every dashboard tweak is a manual project - or a change you never get around to
×
A client's experience depends on which staffer is assigned that month
After Pineapple Analyst
Dashboards update automatically - you walk into every call prepared, and can ask the AI what to raise
Clients see financials plus pipeline in one unified view, with more sources on the roadmap
The AI analyst brings up routine answers before your client has to ask - you handle the strategic ones
Advisory becomes the obvious next step - the dashboard proves you understand the business
Load a new client in under 10 minutes, roll a custom view out to your whole book with one click
The dashboard and AI analyst are consistent no matter who's staffed on the account

From connection to client-ready in minutes

No data engineers. No multi-week implementation. No client training sessions. You connect the data source, we handle everything else. When something needs to look different, you describe it in a sentence - and roll it out everywhere at once.

Step 01
Connect client data sources
QuickBooks and HubSpot are live now, with more sources on the roadmap. You connect the sources you want in minutes per client.
Step 02
We build the database and dashboard
Automated ETL pulls everything together. Dashboards and AI context are generated from the data we find - no manual configuration.
Step 03
Customize with a sentence, roll it out with a click
Want a page built around one client's numbers, or their forecast next to actuals? Describe it in plain English, review it once, then push it to every client it fits with a single click.
Step 04
You publish it, in your firm's brand
You review before anything reaches a client. When you invite them, they log into a portal that looks like your firm - not ours. Your name, your credit.
Live in under 10 minutes per client. Your first client could be up before your next meeting. Your whole book is an afternoon, not a quarter.

A dashboard your clients actually open

Not a report they file. Not a PDF they forget. A live, branded portal they check the way they check their bank account - because the numbers are always current and they can ask questions whenever they want.

  • Financial KPIs from QuickBooks - revenue, margins, AR, cash position - updated daily without you touching anything
  • Cross-source insights connecting the books to HubSpot pipeline in a single view, with more integrations on the roadmap
  • A two-directional AI analyst - your client asks it questions between meetings, you ask it what to raise before you walk into one
  • Prompt-based customization, rolled out in one click - describe the page or view you want, then apply it across every client it fits
  • Fully white-labeled and role-controlled - client sees your firm's name, and Admin/Viewer roles let you decide what they see
Greenfield Plumbing · Your firm's brand
Revenue
$142k
↑ 9% MoM
Margin
31.2%
↑ 1.8pts
AR > 30d
$18k
3 invoices
Revenue by month
AI Analyst
Revenue is up 9% and margin expanded, driven by two large invoices billed in the last week. Watch the $18k in receivables past 30 days - all three are from one customer.

This is a revenue line, not a software cost. Most firms can double their CAS revenue.

Giving every client a live dashboard and their own AI analyst changes what you can charge, how many clients you can carry, and how long they stay. Here's exactly where the growth comes from - and a calculator so you can check it against your own book.

01
Charge more for the clients you already have

The fastest lever, because it needs no new logos and no new sales calls. A rate conversation is hard when you're delivering the same monthly report. It's a lot easier when the client has a live dashboard built around what their business actually cares about - because you described it in a sentence.

02
Add a tier instead of discounting

Most firms sell one thing: clean books. Now you can sell three - books alone, books plus the dashboard and AI analyst, or all of it plus your advisory. That middle tier is where price-sensitive clients land instead of churning.

03
Take on more clients, same hours

The reporting builds itself and refreshes daily. No pulling exports, no rebuilding the same deck twelve times. Even the custom work isn't work - you don't build a dashboard, you ask for one, and roll it out to your whole book in one click. That reclaimed capacity is the difference between growing your client count and growing your payroll.

04
Keep clients longer

Clean books are replaceable. The firm that caught the $3,200/mo subscription stack nobody had reviewed in two years is not. The dashboard puts those catches in front of you every month, and the client sees you finding them. Retention quietly multiplies every line in the calculator below.

46%
prefer a fixed
annual retainer
28%
are actually
billed that way
This isn't just our math. A nationwide 2026 survey of accounting firm clients found retainer clients report meaningfully higher loyalty scores than clients on hourly or project billing. The market is already moving toward the tiered, dashboard-backed pricing model below - firms still billing hourly or by project have the most room to move. Source: ClearlyRated 2026 Accounting Buyer Insights Report

Put your own book in and check it.

Change the inputs to match your firm. Every assumption is visible and editable - nothing is hidden inside the multiplier.

Your firm today

Assumptions used: upgraded clients pay 75% more for the dashboard plus advisory. Everyone else adds the dashboard tier at 25% more. Automating reporting and call prep saves roughly 5 hours per client per month, which is capacity for about 33% more clients without hiring. Tool cost is figured at Pineapple Analyst's live volume pricing - the more clients on your book, the lower your per-client rate.
Your CAS revenue today100 clients x $1,000
$100,000/mo
Clients who move to advisory60 clients at +75%
+$45,000/mo
Everyone else adds the dashboard tier40 clients at +25%
+$10,000/mo
New clients from freed-up hours33 clients at advisory pricing
+$57,750/mo
What Pineapple Analyst costs you133 clients at $43/mo
-$5,719/mo
Your CAS revenue, net of tool cost
$207,031/mo
2.1x
Where you are now

This is an illustrative model built from the assumptions listed above, not a guarantee of results. Your numbers will depend on your client mix and how you package the offer. Retention is deliberately left out of the math - it lengthens the lifetime value of every line above.

Two ways in. Most firms pick the second one.

You can start free and connect a client yourself in a few minutes. But a firm with a real book usually wants the platform built to their specs before a single client sees it - so that's what we do.

Option one
Start free and look around

Create an account, connect one client, and see a live dashboard and AI analyst built from their real numbers. There's a demo client pre-loaded if you'd rather not connect anything yet.

  • 14 days, no credit card
  • Self-serve setup, one client at a time
  • Nothing charges when the trial ends
Start for Free
Best for kicking the tires before you involve your team.
Either way, the subscription is per client and the rate drops as you add more. Most firms bundle it into their service package at a markup, so it lands as a revenue line rather than an expense line.
See pricing →

The real questions from accounting firms

How is this different from QuickBooks' own AI? +
QuickBooks' AI is genuinely good at what it does - it's just scoped to whichever single client file you're logged into. Pineapple Analyst gives you one consolidated view across your entire book, so you can compare, sort, and ask questions across every connected client at once instead of pulling the same number ten separate times. It also isn't limited to QuickBooks data - you can add HubSpot pipeline or other connected sources to any client's dashboard. And unlike QuickBooks' AI, it's built to be handed to your client as their own white-labeled portal, not just a tool for you.
Should I start on the free trial or with white-glove onboarding? +
The free trial is there and it's genuinely free - connect a client, see it live, no card required. But most firms with a real book choose white-glove onboarding, because the value isn't in one dashboard, it's in a platform built the way your firm actually reports. We build it to your specs, create the connectors and views you need, train your team, and roll your clients out in chunks. If you want to look around first, start free. If you already know you want this across the book, book a call and we'll scope it.
Is onboarding charged per client? What happens when my book grows? +
No, and nothing. The onboarding investment is one time and it covers your entire book - every client you have today and every client you add later. We're building your firm's platform, not each client's dashboard, so once it exists, adding client number 40 or client number 140 costs you the per-client subscription and nothing else. That's also why the economics improve the bigger your book gets.
What if the AI gives my client a wrong answer? My name is on this. +
Fair question, and the right one to ask. The AI analyst answers from your client's connected data only - it isn't guessing from general knowledge or inventing figures from outside their books. It's built to handle the routine "what happened and why" questions, not to replace your judgment on anything that matters. You can also instruct the AI with a custom knowledge base so it's always thinking about the data the correct way. You control what's published, you see the same dashboard your client sees, and you're still the one in the room for the real decisions. Worth knowing: a 2026 nationwide survey of accounting firm clients found 80% are already comfortable with their firm using AI, and 40% say they're more likely to stay with a firm that uses it well - clients aren't asking you to avoid AI, they're asking you to stay accountable for it, which is exactly how this is built.
Will this replace my role as their accountant or advisor? +
No - and this is worth being direct about. The AI handles routine questions your clients already ask: "why is cash low this month," "what's my biggest expense category," "how's my margin trending." Those take your time today and don't require your expertise. What requires your expertise is the strategic judgment - what to do about the numbers, how to plan, how to navigate a difficult conversation. Pineapple Analyst makes you more available for those, not less necessary for them.
What if my clients won't pay more? +
Some won't, and you don't need them to. Two of the four levers on this page - the middle dashboard tier and the capacity you get back - work without raising a single existing rate. Start there. The clients who do upgrade tend to be the ones already asking you questions between meetings, because now they have somewhere to put those questions.
What if my client's books are messy? +
You don't need to remap a chart of accounts or clean anything up first - Pineapple Analyst reads QuickBooks as it sits. Be straight with yourself though: cleaner books produce sharper insight. If a client's books are a genuine mess, the dashboard will make that obvious quickly - which some firms have found to be a useful cleanup-project conversation starter in its own right.
Am I stuck with templates, or can I actually customize this? +
Fully customizable, and that's the part no competitor matches. The templates are a starting point, not a ceiling. Want a page built around one client's unit economics, a view that ignores three accounts they never look at, or their forecast alongside actuals with variance flagged? Describe it in plain English, and it gets built - then roll it out to every client it fits with one click. You aren't learning a BI tool or waiting on us, and you aren't rebuilding the same view client by client. With white-glove onboarding, we build the first set with you so your team starts from something that already fits.
How is this different from the financial reports I already deliver? +
The reports you deliver today are a snapshot - delivered at a point in time, consumed once, then filed. Pineapple Analyst gives clients a live, always-current view of their business they can access any time. It also connects financial data to other sources - HubSpot pipeline today, more on the roadmap - so clients see more than just the books. And the AI analyst lets them ask questions between your calls instead of emailing you.
How long does it take to onboard a new client? +
Under 10 minutes per client. Connect their data source and the dashboard plus AI analyst are built and live - no chart-of-accounts mapping, no configuration, no weeks-long implementation. Rolling out your whole book is an afternoon, not a quarter - and with white-glove onboarding, we do that rollout with you in chunks rather than handing you a list. Customizing a view afterward is a sentence, and applying it across your book is one click.
Can I actually see my whole book at once, or is this still one client at a time? +
Yes - this is one of the core differences from working inside QuickBooks directly. Every connected client rolls up into a single consolidated view: sortable, filterable, and always current. You can ask the AI a question across your whole book - "which clients are under 3 months of runway" - and get a ranked answer instead of checking ten client files by hand.
What data sources does it connect to? Do you support Xero? +
QuickBooks Online and HubSpot are live out of the box, and forecast data loads in through Google Sheets. Xero is available on request - if part or all of your book runs on Xero, tell us on your scoping call and we build it into your onboarding rather than making you wait on a roadmap. Same for any other source your clients use: if it has an API, it's buildable, we quote it upfront as a fixed price, and once it's built it's available for every client on your account at no extra monthly cost.
Will my clients know they're using Pineapple Analyst? +
No. White-label is included at every tier - never an add-on or an upcharge. The client portal displays your firm's name, logo, and brand colors. Every interaction reinforces your relationship. Your clients see your brand. You get the credit.
How do I make money on this? +
Most firms bundle Pineapple Analyst into a service package with margin on top. Because the dashboard and AI analyst are a visible, tangible deliverable, clients accept the pricing more easily than they accept a fee bump on the same monthly report. Some firms use it primarily as a retention tool - clients with live dashboards stay longer. It's a revenue generator, not a cost center. Run the math against your own book in the calculator above.
What happens on day 15? +
Nothing automatic. There's no card on file, so nothing charges. The 14-day trial ends and you decide whether to keep going - either self-serve, or by scoping a white-glove rollout with us. See full pricing here.
Is my client data secure and isolated? +
Yes. Data is encrypted in transit and at rest, each client gets their own isolated data warehouse, and tenant isolation is enforced at three independent layers. Your data is never used to train AI models. Full detail - encryption, isolation architecture, what is and isn't sent to the AI, and retention - is on our security page.

Putting client financials in a new tool is a real decision

We've written up exactly how data is stored, encrypted, isolated between clients, and handled by the AI - in plain language, not marketing copy. Worth five minutes before you connect a client.

Read the security overview

Your clients hired you for your judgment.
Let us handle the rest.

Book 15 minutes and we'll scope what a rollout looks like against your actual book - what gets built, what it costs, and how fast your clients go live. Or start free and look around first.

No credit card required · 14-day free trial · White-label included