For accounting firms

Stop delivering reports.
Start delivering answers.

Your clients don't need another PDF. They need to understand their business. Pineapple Analyst gives every client a branded dashboard and an AI analyst they can talk to - and you get an analyst you can talk to before every meeting. Advisors don't manually build anything. They prompt to customize.

Start for Free

14-day free trial · No credit card required · White-label included

<5 min
to load a client
0
manual builds required
100%
your brand, not ours
2x
your CAS revenue
Riverside Bakery · Your firm's brand, not ours
Revenue MTD
$84,320
↑ 12% vs last month
Net Profit Margin
23.4%
↑ 2.1pts
Outstanding AR
$11,200
↑ $3k vs avg
Cash Runway
4.8 mo
Healthy
✦ AI Analyst
Your margins improved this month because supply costs dropped 8% while revenue held steady. The AR spike is from 2 wholesale invoices due Friday - no action needed yet.
"What would happen to my runway if I hire one more staff member in Q3?"

Reporting is table stakes.
Advisory is where the value is.

Clients can get a P&L from anywhere. What they can't get - what they're willing to pay more for - is someone who helps them understand what the numbers mean and what to do next. Most accounting firms know this. The bottleneck is capacity.

Every client call takes prep time you don't have
Pulling reports, formatting outputs, building slide decks for a book of clients every month. Hours that could be spent on strategy are spent on assembly.
Clients only see a slice of their business
A QuickBooks report shows what happened financially. It doesn't show why - and it can't connect the books to their pipeline, operations, or team.
You're the only path to any answer
When a client has a question between calls, they email or call you. You're a bottleneck - not because you're slow, but because you're the only one who can see the data.

From data delivery to business advisory

Pineapple Analyst handles the reporting layer - so you show up to every client conversation already ahead of the numbers, and your clients stop waiting on you for the routine questions.

Before Pineapple Analyst
×
Hours each month assembling reports per client before calls
×
Clients see financial data only - no operational or CRM context
×
Clients email you with routine questions you've answered before
×
Advisory feels like an add-on - hard to charge for when reporting is the deliverable
×
Every dashboard tweak is a manual project - or a change you never get around to
After Pineapple Analyst
Dashboards update automatically - you walk into every call prepared, and can ask the AI what to raise
Clients see financials plus pipeline in one unified view, with more sources on the roadmap
The AI analyst answers routine questions - you handle the strategic ones
Advisory becomes the obvious next step - the dashboard proves you understand the business
Load a new client in under 5 minutes, customize a view with a sentence, and reuse it across your book

From connection to client-ready in minutes

No data engineers. No multi-week implementation. No client training sessions. You connect the data source, we handle everything else. When something needs to look different, you describe it in a sentence.

Step 01
Connect client data sources
QuickBooks and HubSpot are live now, with more sources on the roadmap. You connect the sources you want in minutes per client.
Step 02
We build the database and dashboard
Automated ETL pulls everything together. Dashboards and AI context are generated from the data we find - no manual configuration.
Step 03
Customize with a sentence, not a project
Want a page built around one client's numbers, or their forecast next to actuals? Describe it in plain English and it gets built. Build a view once, reuse it across every client it fits.
Step 04
You publish it, in your firm's brand
You review before anything reaches a client. When you invite them, they log into a portal that looks like your firm - not ours. Your name, your credit.
Live in under 5 minutes per client. Your first client could be up before your next meeting. Your whole book is an afternoon, not a quarter.

A dashboard your clients actually open

Not a report they file. Not a PDF they forget. A live, branded portal they check the way they check their bank account - because the numbers are always current and they can ask questions whenever they want.

  • Financial KPIs from QuickBooks - revenue, margins, AR, cash position - updated daily without you touching anything
  • Cross-source insights connecting the books to HubSpot pipeline in a single view, with more integrations on the roadmap
  • A two-directional AI analyst - your client asks it questions between meetings, you ask it what to raise before you walk into one
  • Prompt-based customization - describe the page or view you want and it gets built. Reuse it across every client it fits
  • Fully white-labeled and role-controlled - client sees your firm's name, and Admin/Viewer roles let you decide what they see
Greenfield Plumbing · Your firm's brand
Revenue
$142k
↑ 9% MoM
Margin
31.2%
↑ 1.8pts
AR > 30d
$18k
3 invoices
Revenue by month
AI Analyst
Revenue is up 9% and margin expanded, driven by two large invoices billed in the last week. Watch the $18k in receivables past 30 days - all three are from one customer.

They stop waiting.
You stop being interrupted.

The AI analyst doesn't replace you - it handles the questions that don't require you. That frees your time for the conversations where your judgment is irreplaceable.

Plain-English answers from their own data
Clients ask questions the way they'd ask a colleague - no dashboards to learn, no filters to set. The AI answers from their actual numbers, across every source you've connected.
Always current, no prep required
Data refreshes daily. You walk into every call with current numbers already on screen - your client does too. Nobody's working from last month's export.
Your brand. Your relationship.
The portal says your firm's name. Every interaction reinforces your value - not ours. You become the advisor who gave them a business analyst, not just a report.
Your Firm AI Analyst
Greenfield Plumbing · always on
We had a great month but I feel like we're always tight on cash. Why?
Good question. Your revenue is strong, but your average collection time is 38 days while your supplier invoices are due in 15. That gap is why cash feels tight even when you're profitable. Want to look at which customers are slowest to pay?
Yes - and what happens if we tighten collections to 25 days?
At 25 days, your working capital improves by roughly $18,400 based on current revenue. That's meaningful runway. The three customers dragging your average up are all on net-30 terms - your firm can walk you through options for renegotiating those.

This is a revenue line, not a software cost. Most firms can double their CAS revenue.

Giving every client a live dashboard and their own AI analyst changes what you can charge, how many clients you can carry, and how long they stay. Here's exactly where the growth comes from - and a calculator so you can check it against your own book.

01
Charge more for the clients you already have

The fastest lever, because it needs no new logos and no new sales calls. A rate conversation is hard when you're delivering the same monthly report. It's a lot easier when the client has a live dashboard built around what their business actually cares about - because you described it in a sentence.

02
Add a tier instead of discounting

Most firms sell one thing: clean books. Now you can sell three - books alone, books plus the dashboard and AI analyst, or all of it plus your advisory. That middle tier is where price-sensitive clients land instead of churning.

03
Take on more clients, same hours

The reporting builds itself and refreshes daily. No pulling exports, no rebuilding the same deck twelve times. Even the custom work isn't work - you don't build a dashboard, you ask for one. That reclaimed capacity is the difference between growing your client count and growing your payroll.

04
Keep clients longer

Clean books are replaceable. The firm that caught the $3,200/mo subscription stack nobody had reviewed in two years is not. The dashboard puts those catches in front of you every month, and the client sees you finding them. Retention quietly multiplies every line in the calculator below.

Put your own book in and check it.

Change the inputs to match your firm. Every assumption is visible and editable - nothing is hidden inside the multiplier.

Your firm today

Assumptions used: upgraded clients pay 75% more for the dashboard plus advisory. Everyone else adds the dashboard tier at 25% more. Automating reporting and call prep saves roughly 5 hours per client per month, which is capacity for about 33% more clients without hiring. Tool cost is figured at the Grow rate of $67 per client per month.
Your CAS revenue today20 clients x $1,000
$20,000/mo
Clients who move to advisory12 clients at +75%
+$9,000/mo
Everyone else adds the dashboard tier8 clients at +25%
+$2,000/mo
New clients from freed-up hours7 clients at advisory pricing
+$12,250/mo
What Pineapple Analyst costs you27 clients at $67
-$1,809/mo
Your CAS revenue, net of tool cost
$41,441/mo
2.1x
Where you are now

This is an illustrative model built from the assumptions listed above, not a guarantee of results. Your numbers will depend on your client mix and how you package the offer. Retention is deliberately left out of the math - it lengthens the lifetime value of every line above.

The real questions from accounting firms

What if the AI gives my client a wrong answer? My name is on this. +
Fair question, and the right one to ask. The AI analyst answers from your client's connected data only - it isn't guessing from general knowledge or inventing figures from outside their books. It's built to handle the routine "what happened and why" questions, not to replace your judgment on anything that matters. You can also instruct the AI with a custom knowledge base so it's always thinking about the data the correct way. You control what's published, you see the same dashboard your client sees, and you're still the one in the room for the real decisions.
Will this replace my role as their accountant or advisor? +
No - and this is worth being direct about. The AI handles routine questions your clients already ask: "why is cash low this month," "what's my biggest expense category," "how's my margin trending." Those take your time today and don't require your expertise. What requires your expertise is the strategic judgment - what to do about the numbers, how to plan, how to navigate a difficult conversation. Pineapple Analyst makes you more available for those, not less necessary for them.
What if my clients won't pay more? +
Some won't, and you don't need them to. Two of the four levers on this page - the middle dashboard tier and the capacity you get back - work without raising a single existing rate. Start there. The clients who do upgrade tend to be the ones already asking you questions between meetings, because now they have somewhere to put those questions.
What if my client's books are messy? +
You don't need to remap a chart of accounts or clean anything up first - Pineapple Analyst reads QuickBooks as it sits. Be straight with yourself though: cleaner books produce sharper insight. If a client's books are a genuine mess, the dashboard will make that obvious quickly - which some firms have found to be a useful cleanup-project conversation starter in its own right.
Am I stuck with templates, or can I actually customize this? +
Fully customizable, and that's the part no competitor matches. The templates are a starting point, not a ceiling. Want a page built around one client's unit economics, a view that ignores three accounts they never look at, or their forecast alongside actuals with variance flagged? Describe it in plain English and it gets built. You aren't learning a BI tool or waiting on us. Build a view once and reuse it across every client it fits.
How is this different from the financial reports I already deliver? +
The reports you deliver today are a snapshot - delivered at a point in time, consumed once, then filed. Pineapple Analyst gives clients a live, always-current view of their business they can access any time. It also connects financial data to other sources - HubSpot pipeline today, more on the roadmap - so clients see more than just the books. And the AI analyst lets them ask questions between your calls instead of emailing you.
How long does it take to onboard a new client? +
Under 5 minutes per client. Connect their data source and the dashboard plus AI analyst are built and live - no chart-of-accounts mapping, no configuration, no weeks-long implementation. Rolling out your whole book is an afternoon, not a quarter. Customizing a view afterward is a sentence, not a project.
What data sources does it connect to? Do you support Xero? +
QuickBooks Online and HubSpot are live today, with more sources on the roadmap. Xero isn't live yet - if that's a blocker for your book, tell us and it moves up the queue. If a client uses a source that isn't yet connected, we build the connector on demand - the client pays for it, and it expands the platform for everyone.
Will my clients know they're using Pineapple Analyst? +
No. White-label is included at every tier - never an add-on or an upcharge. The client portal displays your firm's name, logo, and brand colors. Every interaction reinforces your relationship. Your clients see your brand. You get the credit.
How do I make money on this? +
Most firms bundle Pineapple Analyst into a service package with margin on top. Because the dashboard and AI analyst are a visible, tangible deliverable, clients accept the pricing more easily than they accept a fee bump on the same monthly report. Some firms use it primarily as a retention tool - clients with live dashboards stay longer. It's a revenue generator, not a cost center. Run the math against your own book in the calculator above.
What happens on day 15? +
Nothing automatic. There's no card on file, so nothing charges. The 14-day trial ends and you decide whether to keep going. If you do, plans start with a free trial - see full pricing here.
Is my client data secure and isolated? +
Yes. Data is encrypted in transit and at rest, each client gets their own isolated data warehouse, and tenant isolation is enforced at three independent layers. Your data is never used to train AI models. Full detail - encryption, isolation architecture, what is and isn't sent to the AI, and retention - is on our security page.

Putting client financials in a new tool is a real decision

We've written up exactly how data is stored, encrypted, isolated between clients, and handled by the AI - in plain language, not marketing copy. Worth five minutes before you connect a client.

Read the security overview

Your clients hired you for your judgment.
Let us handle the rest.

Give every client a branded dashboard and an AI analyst - and give yourself an analyst to prep with before every meeting. There's a demo client pre-loaded if you'd rather look around before connecting a real one.

No credit card required · Free trial · White-label included