Comparison
Choose Fathom if you need low-cost financial reporting and forecasting you can eat inside your existing fee, or your clients run desktop ledgers like QuickBooks Desktop or Sage 50. Choose Pineapple Analyst if you want a premium deliverable clients will pay up for: custom dashboards built from a prompt, covering the whole business beyond the books, with an optional AI analyst.
| What you need | Fathom | Pineapple Analyst |
|---|---|---|
| Dashboards I can build | Reports assembled by hand from Fathom's components, with custom KPIs built by formula. AI is used to draft commentary, not to build reports. | Anything you can describe: scenarios, forecasts with manual inputs, new pages, and views that combine sources. Save it as a template and roll it out to every client. Answers draw on a custom knowledge base for your firm and each client. |
| My whole book in one view | Portfolio, a separate plan: one screen with alerts, grouping and comparison, on standard financials and 36 months of history. Budgets, forecasts and custom KPIs need an upgrade to Pro. | Every client in one place. Compare across the industries you serve, see averages, rank clients, or compare anything else you want. Prompt it, or have us build it. |
| What my clients see | Reports carry your logo, header and brand colour, online and in PDF; the help docs don't describe branding the app. Clients get a Viewer login for published Pro reports, analysis and forecasts. | Your brand on every plan, no setup fee. Each client logs into their own dashboards, plus the AI analyst if you turn it on. Unlimited read-only client users. |
| Clients asking their own questions | No client-facing AI. The Commentary Writer drafts report commentary for advisors, and clients can't use it by default. | Clients ask anything in plain English, follow up on the answer, and get responses drawn from every source connected. The firm turns the AI analyst on or off for each client. |
| Data I can connect | Xero, QuickBooks Online and Desktop, MYOB, Sage, FreeAgent, Google Sheets and Excel. Accounting systems, with anything else brought in by spreadsheet. | QuickBooks Online, HubSpot, Google Sheets, Excel and CSV today. Any custom integration, financial or not, built on request and can be included in firm onboarding. The list keeps growing. |
| Forecasting and scenarios | A real strength: 3-way cash flow forecasting, budgets and scenarios, and multi-currency consolidations with eliminations. Consolidated groups are free. | Any scenario you can describe, plus forecasts and budget vs actual built from a prompt, shaped to each client, with assumptions and manual inputs you add. |
| Time to get a client live | Cloud ledgers connect and sync daily. Reviewers cite a learning curve, and custom formulas take effort to build. | Under 5 minutes per client to connect data and publish a dashboard. |
| Onboarding, training and support | Self-serve: help centre, live webinars, report library, advisor certification and local support. Migration mapping help on Enterprise. | Your choice of DIY, done-for-you builds or personalized training. An AI support agent for quick answers, plus direct access to the people who build the product. |
| Commitment and trial | 14-day free trial with every feature; card details can wait until after the trial starts. Monthly billing, no minimum term. | Free trial, no credit card. Month to month. |
| How I'm billed | Per company. Fathom Pro is $450/mo for 25 companies, then $17 each. 51+ companies is a custom Enterprise quote. Portfolio is $67/mo for 100 companies. Unlimited users. | Per client company per month, tiered by book size. Unlimited firm users and read-only client users on every plan. About $43 per client at a 100-client book. |
Fathom pricing is USD list price from its public pricing page. The 50-client figure below is our math from the published Pro rates ($450 + 25 × $17 = $875/mo); Fathom may quote lower.
Lowest cost per client. At 50 clients Fathom Pro lists at about $17.50 per client per month. We cost roughly two and a half times that. If reporting is something you absorb into an existing fee, Fathom keeps that cost down.
Desktop and international ledgers. Fathom connects QuickBooks Desktop, MYOB Desktop, Sage 50, Xero and FreeAgent. We connect QuickBooks Online. Books on desktop or non-US ledgers belong on Fathom today.
Ready-made FP&A modules. 3-way cash flow forecasting, budgets and multi-currency consolidations with eliminations come built in, and consolidated groups are free. If you want one standard forecasting structure for every client, it's there out of the box.
A cheap firm-side check-in. At $67/mo for 100 companies, Portfolio is an inexpensive way to glance across a book on standard financials. If that's all you need, it's hard to argue with the price.
When to pick Fathom over us: your clients run desktop ledgers like QuickBooks Desktop or Sage 50, or you need reporting priced low enough to eat the cost inside your current fee. In either case, start the Fathom trial. It's a solid tool for that job.
A whole-book view you design, not a fixed screen. Fathom Portfolio is a set layout on standard financials, and anything deeper means moving clients to Pro. Our consolidated view puts every client in one place and lets you compare whatever matters: industries against each other, averages across the book, clients ranked by growth, margin or anything in HubSpot. Prompt it yourself, or have us build it.
Customization without the formula fight. Fathom's reviewers say custom formulas are hard to build and forecasting formulas need more control. Ours builds whatever you describe: a hiring scenario, a new dashboard page, a view that lines up revenue against pipeline. With us the question is never "can it be built." It's "what's the right prompt." Build it once, save it as a template, and roll it out across your whole book.
The whole business, not just the accounting file. Fathom connects ledgers; anything else comes in through a spreadsheet, and its own reviewers ask for CRM and web analytics sources. We connect HubSpot today and build any custom integration a firm needs, CRM, marketing, operations or industry-specific, as part of onboarding.
AI your clients can actually use. Fathom's Commentary Writer drafts text for advisors; clients can't use it by default, and Fathom's broader AI plans have no launch dates. Ours is live: switch on the AI analyst for a client and they can ask "why did margin drop in March?" and then "which customers drove it?" It answers from a custom knowledge base for your firm and each client.
Useful on day one. Fathom's reviewers cite a learning curve even with onboarding support. A client goes live on Pineapple Analyst in under 5 minutes, and if you'd rather not build at all, we'll do it for you. When you're stuck, an AI support agent answers right away and real people are a message away.
Brand the experience, not just the report. Fathom puts your logo on reports. We put your brand on the whole client experience on every plan, with unlimited read-only client users, so it reads as your firm's product.
Portfolio is a $67/mo plan for 100 companies that shows the firm every client on one screen, with alerts, grouping and comparison on standard financials. Pineapple Analyst's consolidated view is built from a prompt, so you can compare industries, averages, rankings and non-financial data across your book.
Not today. Fathom's Commentary Writer drafts report commentary for advisors, and clients can't use it by default. Fathom has announced an LLM connector in closed beta and Fathom Evo, with no launch dates as of October 2026. Pineapple Analyst's AI analyst is live and can be switched on per client.
Not directly as of October 28, 2026. Fathom connects accounting systems like Xero, QuickBooks, MYOB, Sage and FreeAgent, plus Excel and Google Sheets. Pineapple Analyst connects HubSpot alongside QuickBooks Online and builds custom integrations for any other source.
For reports, yes: you can add your logo, header image and brand colour to online and PDF reports. Fathom's help docs don't describe branding the app clients log into. Pineapple Analyst includes white label on every plan with no setup fee.
Yes. At list price Fathom Pro is about $17.50 per client per month at 50 clients, and Pineapple Analyst is about $43 per client at a 100-client book. It's priced as a premium product: custom prompt-built dashboards across the whole business, a consolidated view of your book, an optional client-facing AI analyst, and white label and unlimited users included.
Bring one real client. We'll connect the data and build the dashboard with you, so you can judge it against Fathom on your own numbers.
Sources, checked October 28, 2026: Fathom pricing · Fathom Pro vs Portfolio · Fathom Commentary Writer · Fathom report branding · Fathom user roles · Fathom product update, Oct 2026 · Fathom reviews on Capterra. Fathom is a trademark of its owner. Pricing and features change; check their site before you buy.